Broadcasting vs. Streaming Evolution: How Legacy Networks and New Streaming Giants Innovate

Broadcasting vs. Streaming Evolution: How Legacy Networks and New Streaming Giants Innovate

Blog Article

Terrestrial broadcast series have long been established as widely recognized TV programs, produced and broadcast through terrestrial broadcasting stations. In contrast, Over-the-Top (OTT) services are internet-based streaming platforms, with Netflix, Watcha, and Wavve being leading competitors. As audience preferences evolve, competition between terrestrial dramas and OTT services has become fierce. Consequently, each platform is developing unique content and employing adaptive strategies to stay ahead.

Differentiation Strategies of Terrestrial Dramas

Terrestrial broadcast series focus on providing content with high mass appeal while maintaining time-honored formats. In particular, they actively cast renowned leads to increase viewer engagement and produce dramas that capture the interest of a wide range of age groups, thereby securing a loyal audience. Additionally, leveraging their historical credibility and brand trust, they continue to present familiar content, ensuring consistent success. This allows audiences to explore different channels to engage with traditional content through various distribution channels.

Differentiation Strategies of OTT Services

OTT providers are expanding their subscriber base by employing strategies distinct from network-based television. Firstly, they actively incorporate unconventional narratives and experimental formats, prioritizing creative risk-taking and narrative depth over broad popularity. Secondly, they provide personalized selections that aligns with niche preferences, targeting niche audiences. Lastly, they focus on producing international releases aimed at the global market, allowing them to grow their fanbase not only in their home country but also internationally. Through these approaches, OTT services are strengthening their competitiveness in ways distinct from traditional terrestrial broadcasting.

Competition and Collaboration Between Platforms

As legacy media companies increasingly expand into the streaming space, competition has intensified. For instance, one of Korea’s leading networks and a long-established broadcaster operate their own streaming platforms, 'KBS Streaming Hub' and 'wavve', respectively, providing their existing TV shows on digital platforms. This strategy helps sustain the relevance of traditional check here broadcasting platforms while expanding their digital reach. Meanwhile, the rise of alternative digital platforms is reshaping viewing habits towards more user-controlled content access.

Conversely, digital platforms are also enhancing their competitiveness by working alongside traditional TV networks. Netflix has gained a global following with Korean dramas like 'Squid Game' and the supernatural dystopian sensation, leveraging the drama production capabilities of traditional industry leaders. This synergy helps both parties leverage their advantages, fostering a diverse storytelling landscape. As a result, the distinction between traditional and modern media continue to become less defined.

Ultimately, terrestrial dramas and OTT services are both competing and seeking collaboration through their respective unique approaches. network-produced content maintain established storytelling and general audience focus, whereas digital platforms provide experimental and cross-border content. As collaboration and merging between these platforms continue to expand, audiences can expect a more diverse and enriched content environment in the future.

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